Partnering with the biggest brands and the brightest talent
I love making marketing magic happen when a thoughtful and authentic partnership drives results for all parties involved.
Flowcode, NBCU, and Instacart launch
'Virtual Concessions' - transforming TV advertising
We partnered with NBCU and Instacart to develop a 'Virtual Concessions' program throughout the Summer Games. Leveraging our existing relationship with NBCU, we natively embedded our QR codes into Peacock streaming content turning every Olympic moment into a conversion opportunity. We then reached out to Instacart to buy media placements and sell their products directly through our integration - bringing instant, shoppable TV to the world's biggest event. ​
Pacifico owns actions sports with ESPN X Games partnership.
Working on behalf of Pacifico Beer, we established a multi-year sponsorship deal with the X games. Carving out Pacifico as the beer for action sports, laddering up to the adventurer/explorer persona of the brand. This multi-year sponsorship gave us access to events throughout the country for experiential and talent activations - driving regional sales and earned media impressions.
Afterpay on the runway? Match made in heaven.
Worked with Afterpay to build the strategy for their NYCFW sponsorship- securing a 3 year partnership deal where Afterpay was granted exclusive access to designers new looks. Working with the product launch team, we built both social and on-site experiences for consumers to test their new in-store shopping feature.
Modelo sent Anderson .Paak on tour for 'The Fighting Chance' campaign.
We partnered with Anderson .Paak to develop the story of the Fighting Spirit that lives within struggling musicians. This story, centered around Anderson's personal upbringing was integrated into a 360 marketing campaign, from above-the-line commercial spots to a 3-night charity concert tour.
Creator gift guides generate organic user acquisition.
Our most successful acquisition model at nate was leveraging a network of over 100 micro-creators to share their curated inspo lists and gift guides with their fans. We were able to generate an authentic shopping community which reduced CAC costs and led to increase app usage.
Beat the best with Tony Hawk
Established a relationship with the action sports community as a way-in to authentically join the gaming world. To approach consumers as a fan, rather than a brand, we utilized the buzz surrounding the release of Tony Hawk's remastered version of Pro Skater 1&2, we partnered with the skateboarding legend to activate a live stream where Tony challenged viewers to beat his high score in the game.
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Tapping IGN, a leading gaming media company, as our promotional partner, the execution seamlessly fit within their programming.
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Consumers who beat Tony's score were entered into a sweepstake for a chance to win a custom Pacifico-branded gaming set up and signed merch from Tony.
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Corona got the party started with Diplo and Dillon Francis. Owning the cinco-de-mayo moment.
Leveraging the established 'Corona Electric Beach' platform, a national EDM music partnership we built for Corona, we executed a cross-country Cinco De Mayo Benefit concert for the restaurant workers fund during the height of Covid.
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Headlined by Diplo and Dillon Frances, the virtual festival made "stops' in 5 cities across the country: LA, DAL, CHI, MIA, NYC. Each stop was an hour-long performance by a local DJ- allowing Corona to own the airwaves all Cinco long.
Dwyane Wade and Rick Ross gear up for the new Li-Ning drop.
Worked with Dwayne Wade and Rick Ross to create a custom Rick-Ross inspired Li-Ning shoe for Dwayne's brand 'Way of Wade'. We capitalized on the partnership by dropping the shoe during Art Basel in Miami, Rick's hometown. Curanting a cultural moment around an exclusive Rick Ross party, capturing attention of the hype beast community.
Chicago sports collab with legendary RSVP Gallery on behalf of Modelo.
We built a partnership with streetwear boutique, R.S.V.P Gallery, to release a capsule collection honoring the 'Fighting Spirit' of Chicago sports. To embody this spirit, we signed an athlete from each of Chicago's four major sports to be our brand ambassadors and models. The capsule consisted of 7 branded items design by Chicago legend Don C.